iHeartMedia New Orleans flips Rock WFFX-FM to the new VooDoo 103-7, effective October 17. VooDoo 103-7 will feature New Orleans 90’s to now, including songs from artists like P!nk, Maroon 5, Ed Sheeran, Justin Timberlake, Taylor Swift, Nickelback and Matchbox 20. The station’s weekday lineup will also feature the Louisiana-based syndicated “Murphy Sam & Jodi” in mornings, New Orleans rock host Kat in PM drive and longtime personalities Jennie James in midday and Michelle Fay at night.

Area President Tori Kahl unveiled the new Voo Doo 103-7 in true New Orleans style to a captive audience of clients – with a catered ‘Format Launch Party’ before its debut at 5pm.

Bob Murphy, Senior VP of Programming of Louisiana/Arkansas markets said, “It’s exciting to launch a fresh station concept with a beloved New Orleans radio brand name from the 2010s and air talent who call South Louisiana home.”

Executive VP of Programming Angela Watson-Charles added, “VooDoo is what the energy of New Orleans is all about-fun and full of culture. We’re super excited to reintroduce this station and to connect with our listeners.”