Radio One Buffalo LLC and Code 3 Broadcasting LLC ink a new joint sales alliance designed to “leverage the tremendous power of the 50+ demo” through local radio and television for listeners, viewers and advertisers. Radio One Buffalo, which owns Oldies WECK-AM, W261EB, W275BB and W263DC, and owned by Buffalo Broadcast Hall of Famer Buddy Shula has a unique position as station with a full-service advertising agency, Media One Buffalo LLC.

Code 3 Broadcasting, which owns WBBZ-TV channel 5 on cable and channel 67 over the air, owned by Buffalo Broadcast Hall of Famer Phil Arno also has a unique position in the Buffalo-Niagara Falls area by being the only locally owned full power broadcast TV station, providing METV programming along with the most local programmed shows.

With this new strategic alliance, WECK owner Buddy Shula and WECK General Manager Don Tomasulo will serve to lead the sales and marketing arm for WBBZ, giving the opportunity to combine both stations providing businesses with a “one-stop shop” for reaching the highly sought after 50+ audience.

Shula stated, “Big WECK has great partnerships with all television stations in the area, but the partnership with WBBZ-TV is entirely designed to run the station’s sales division with mind-blowing ideas, affordable advertising rates, and incredible local programming.”

Shula continued, “There was a time in Buffalo that broadcast companies owned both television and radio stations, like WGR-TV 2/WGR-Radio, WBEN-TV 4/WBEN Radio, WKBW-TV 7/WKBW Radio. It’s time to merge like this again to provide advertisers with more tools to promote their business.

“It’s a partnership we’ve always thought would make incredible sense,” added WBBZ owner Phil Arno. “Two of Buffalo’s largest independently owned broadcast companies coming together to serve our local communities even better. Nobody knows local marketing better than Buddy, and nobody does local TV better than channel 5 WBBZ.”