MAT Media Group is set to transform morning radio with its latest digital venture, “The Morning Juice with Stew,” hosted by TikTok phenomenon Larry Stewart, known to his followers as Stew. Launching on January 13, the show will air live weekdays from 7am to noon on the Inferno Radio app, promising a blend of lifestyle, comedy and local and national topics.

Stewart, who has amassed over 40 million views and 500,000 followers on TikTok, aims to translate his online popularity into digital radio success. “TikTok gave me the platform to connect with millions, and now I’m bringing that same energy to digital radio,” Stew said. “It’s like hanging out with your funniest, most relatable friend every morning-only now, it’s live, and it’s everywhere you are.”

“The Morning Juice with Stew” is designed to cater to Millennials who thrive on streaming services and smart technology. The show will not only entertain but also incorporate elements that resonate with a generation accustomed to the fast-paced, interactive style of TikTok.

Patrica Ray, operations manager at MAT Media Group, highlighted the innovative nature of the show. “Stew is the perfect ambassador for our vision,” said Ray. “He’s bringing the excitement of social media to the intimacy of radio, proving that the medium isn’t dead-it’s evolving.”

Listeners can tune in by downloading the Inferno Radio app available on Google Play or the Apple App Store, or by simply asking their smart devices, such as Alexa, to play the station “Country Hits Now.”