Radio.Cloud has unveiled a new transformative operating model. Launching on Hispanic Broadcasting’s Spanish News/Talk KYST-AM in Houston, the new model enables stations to operate entirely from the transmitter site, integrating all incoming satellite feeds into the cloud workflow. This move is in-line with Radio.Cloud’s mission of empowering broadcasters through technology to reduce expenses by moving away from legacy systems and hardware.

“Radio.Cloud has a track record of pioneering operating solutions for terrestrial broadcasters, allowing our clients to scale and grow through technology,” said Radio.Cloud CEO & Founder Christian Brenner. “We are very proud of our partnership with KYST-AM as it demonstrates the power of our new operating model. We believe it’s critical that radio continues to innovate in this ever-changing environment and still be able to deliver customized local content in a cost-efficient manner.”

KYST-AM’s adoption of the new operating model heavily reduces their hardware footprint. All equipment required to run the station — including satellite dishes, uplink and receivers — can now reside in a very small area at the transmitter site. The ability to process and control cues from satellite receivers in the cloud can save the broadcaster on hardware expense. The setup is even simpler for music and non-satellite stations. It’s also easy to broadcast live completely from a web browser with just a microphone and internet connection.

“Radio and the technology behind it were starting to feel archaic,” said Hispanic Broadcasting President and Owner Matthew C. Velasquez. “When I saw the possibilities with Radio.Cloud I knew we could create something that would future proof our radio station and minimize our downtime and maintenance, plus open up new opportunities to our broadcasting capabilities.”

“Our biggest technical issues stemming from our automation were always hardware related more than software related,” added Velasquez. “The idea of having a cloud-native automation system versus a local server gave me peace of mind that we would not have any major technical issues going forward.