Progressive and vintage Rock music arrived on the Gainesville, FL area airwaves Tuesday with the launch of “Rock It 100.5 FM” on WHHZ. According to parent MARC Radio Group, the station will fast become known for playing both familiar and underplayed hard rock music that’s been missing from the Gainesville playlists for decades.

“Rock It 100.5 is fueled by rock” said MARC Radio’s Scott Miller. “If you like the Foo Fighters, Pearl Jam, Nirvana, the Stone Temple Pilots, you’ve found your new radio station. We’ll introduce our listeners to groups like Disturbed, Pretty Reckless and Cage the Elephant.”

Miller said that the catchphrase “fueled by rock” was inspired by Fueled by Ramen, the Gainesville record company founded in 1996 by University of Florida student John Janick, whose diet at that time consisted of instant ramen noodles. The company has grown exponentially and is now part of New York City-based 300 Elektra Entertainment.

Rock It 100.5 FM’s format features engaging personalities who know how to rock a mic, added Miller. It replaces The Buzz, which had a more typical Classic Rock music format. Based in Gainesville, FL, the station is programmed to reach primarily male listeners ages 18-49 in Alachua County and surrounding communities.