Cenla Broadcasting has kicked off the holiday season in Alexandria, LA, with KQID-HD2 (Magic 100.9) making its annual flip to all-Christmas music. The switch happened at midnight on Sunday, launching with Michael Buble’s popular rendition of “All I Want for Christmas Is You.”

Program Manager David Graichen said the early start is meant to give listeners an extra dose of comfort and joy this year. “With the current state of this world of ours, we decided this was the year to pay back the love and support we receive all year and give our listeners their Christmas present a month early – A Magic Christmas!” he said. Graichen added that the station will again air its commercial-free Christmas Festival beginning at noon on Christmas Eve, running 36 hours straight.

Operations Manager Melissa Frost noted that the station’s wide mix of holiday classics and contemporary favorites offers “something for everyone” and serves as “the perfect way to get our community in the holiday spirit.”

In addition to the festive programming, Cenla Broadcasting is preparing for its annual Cenla Cares for Kids Toy Drive, continuing its tradition of supporting local children and families during the holiday season.