KEGL-FM (97.1 The Freak)/Dallas has reportedly jettisoned Sports/Talk and reverted back to its previous Rock format. The move comes less than two years after the station relaunched with much fanfare, led by radio veteran Mike Rhyner, who famously came out of retirement to spearhead The Freak’s launch in 2022. He confirmed that he and his team were dismissed earlier this week.

The iHeartMedia outlet had initially tried to carve out a niche in the competitive DFW market, directly challenging established Sports stations like The Ticket and 105.3 The Fan. Despite the buzz, The Freak struggled to make a significant impact on the ratings.

The shift in programming was subtly announced through a sudden switch from its usual lineup to syndicated content. Rhyner wasn’t shy about the writing on the wall. “I could be standing at the New Mexico border and still see this coming,” he told the Dallas Observer. His social media posts echoed a similar sentiment, offering a “difficult goodbye” to followers and hinting at the station’s uncertain future.

The transition was felt across the station’s programming, with regular shows like “The Downbeat” airing as scheduled, but other slots filled with Alternative content.

The changeover has been a poignant moment for the station’s personalities. “We are heartbroken that the station we worked so hard to help build is changing directions,” stated the hosts of “The Ben and Skin Show,” reflecting a shared sentiment among the team. They cherished the camaraderie and the unique environment at The Freak, despite its brief tenure.

For now, 97.1 FM remains the broadcast home for the Dallas Mavericks, as confirmed by the Mavericks’ ongoing playoff coverage against the Los Angeles Clippers. iHeartMedia’s deal to air Mavericks games still has two years remaining, ensuring that games will air for the foreseeable playoffs, with the exception of Game 5 which will broadcast on Lone Star 92.5.