iHeartMedia Norfolk has introduced a new format to the Hampton Roads with the launch of “105.3 The Breeze” on WNOH-FM, formerly BIN News. Billed as “Hampton Roads’ Relaxing Favorites,” the new AC outlet features music from artists such as Adele, Michael Jackson, Elton John, Whitney Houston, and Phil Collins. The station is positioned as a go-to option for listeners looking to unwind during their commute, workday, or downtime.

The weekday lineup includes syndicated Murphy, Sam & Jodi show in the mornings from 5-9am, followed by local personalities Amber Peyton (9am-noon), Kristina (noon-3pm), and Chris Davis (3-7pm). Evenings are anchored by syndicated Delilah, from 7pm-midnight.

As part of its new format, 105.3 The Breeze will also become the market’s new home for continuous holiday music later in the year, switching to 24/7 Christmas programming as the season approaches.

“We’re excited to bring a fresh, relaxing sound with 105.3 The Breeze,” said Denene Moore, Market President for iHeartMedia Norfolk. “Whether you’re commuting, working, or just taking a break, The Breeze is your new go-to for relaxing favorites and feel-good moments.”

David Miller, Senior Vice President of Programming, added, “This station is designed to help our community exhale, recharge, and enjoy each moment with calming favorites-whether it’s a weekday wind-down or holiday cheer later this year.”

Bob Murphy, co-host of Murphy, Sam & Jodi, echoed the enthusiasm: “Our show is all about connection-sharing real-life stories, relatable humor, and content that makes mornings a little brighter.”