iHeartMedia Atlanta’s WRDG-FM (96.1 The Beat) promotes Ferrari Simmons to Assistant Program Director, effective immediately. In his new role, Simmons will focus on coaching and developing air talent, as well as overseeing the station’s imaging and production. He will report directly to Vladimir Scott, Program Director for 96.1 The Beat.

“I’m proud to announce Ferrari Simmons as the new Assistant Program Director for 96.1 The Beat,” said Scott. “Ferrari’s deep roots in the city, unmatched hustle, and passion for culture make him the perfect fit to help lead the Beat into its next era.”

Simmons currently hosts “Rari at 2” alongside YouKnowBT, airing weekdays from 2-7pm on 96.1 The Beat. He also co-hosts “The Baller Alert Show” podcast.

“Ferrari Simmons embodies the kind of talent and leadership we strive to nurture at iHeartMedia,” added Jill Strada, Division Executive Vice President of Programming at iHeartMedia. “His authenticity, relentless drive, and connection to Atlanta’s culture make him an essential force as we continue to evolve 96.1 The Beat.”

Simmons expressed gratitude for the promotion, saying, “I’m extremely grateful for the opportunity to grow within the iHeartRadio family and to keep doing what I love right here in the city that inspires me. Radio has always been my passion, and I’m proud to be part of a team that brings energy, creativity, and connection to Atlanta every day.”