Study Ranks Radio, Podcasts Among Top Super Touchpoints
A major new study unveiled by Effie at this year’s Cannes Advertising Festival has named AM/FM radio and podcasts as “Super Touchpoints” for their strong performance in both short-term sales impact and long-term brand building. According to this week’s Cumulus Media | Westwood One Audio Active Group blog, the Effie study-conducted with creative effectiveness firm […]
