What BIG Brands Get Wrong About AM/FM Radio
Using data from researchers Nielsen, Maru and Edison Research, this week the Cumulus Media | Westwood One Audio Active Group disproves the biggest misperceptions brands hold about AM/FM radio. 82% of Americans are reached by AM/FM radio weekly, nearly twice what advertisers perceive. 85% of pre-COVID commuters are now working outside the home, as the […]