iHeartMedia Las Vegas flips Rock KYMT-FM (93.1 The Mountain) to NEON 93.1, a new high-energy format that launched immediately across the Las Vegas market. Branded to mirror the city’s fast pace, NEON 93.1 features a broad, hit-driven mix spanning pop, rock, and hip-hop.

The playlist includes artists such as Green Day, Bruno Mars, Imagine Dragons, Nelly, Coldplay, No Doubt, and Eminem. Programming elements include 93-minute music marathons and continuous blocks of familiar hits throughout the day.

MoJoe Roberts, Senior Vice President of Programming for iHeartMedia Las Vegas, said the new station is designed to reflect the city’s personality, calling the format “bold, unpredictable and exhilarating.”

Glynn Alan, Area President for iHeartMedia Las Vegas, said the launch creates a new platform for advertisers seeking large-scale reach and engagement in the market, adding that the company expects NEON 93.1 to deliver strong results for marketing partners.