Cumulus Media’s WRRM-FM (Warm 98.5) in Cincinnati has officially ushered in the holiday season, flipping to continuous Christmas music at 4:45pm on Friday. The station marked the annual switch with Andy Williams’ classic “It’s the Most Wonderful Time of the Year,” launching its all-Christmas playlist that will run through December 28.

To celebrate the kickoff, Warm 98.5 is giving one lucky listener an early holiday gift: the 98th caller to 513-839-9898 will receive $1,000 to jump-start their Christmas shopping.

“Warm 98.5’s Christmas music is a Tri-State tradition, and listeners have been anticipating the switch for months,” said Program Director Josh Wolff. “We’re proud to deliver and once again be part of their celebrations.”