Charlotte Morris Visualizes Authentic Storytelling in Intimate Music Video for “both sides now”
Folk artist Charlotte Morris has released her emotionally driven music video for her cover of Joni Mitchell’s ethereal single “both sides now,” the final track on her album both sides. Having a profound resonance with the song throughout her life, Morris presents a homey setting alongside her velvety tone. Seeking to display her growth, she initiates a sense of closeness with listeners, herself, and the music. Demonstrating her “being” and what it truly means to be human, the music video represents the evolution of Morris as a singer-songwriter, explaining, “it felt like the right song to create a visual for, as it so perfectly sums up everything I experience over the timeline of the album.” The official music video for “both sides now” is now available via YouTube.
Charlotte Morris reminisces on the past with her cover of “both sides now,” seeking to honor the song with her own stripped-back acoustic spin through the music video while still encapsulating its wistful and delicate folk sonic landscape. Directed by William Gawley (Charlotte Avenue Pictures) and edited by Color Synch Visuals, the purposeful changing of the camera angles shares the components that make the music video whole: a piano and Morris, all that is needed to present the intention behind the video. Morris explains her history with the single, “I first sang the song while a part of the concert tour Lonesome Traveler, where I got to perform the history of folk music alongside some of the greats that shaped the genre: Peter Yarrow, Noel Paul Stookey, George Grove, and Tom Chapin.” Creating a story with the track, the music video serves to portray this tight-knit bond she has initiated with it over the years, emphasizing the video’s vision: “We wanted the video to be simple in order to let the lyrics speak for themselves. I also wanted a chance to go back to my roots in terms of the way I perform. Of course, it’s so fun to have the whole band up on stage creating magic & music together, but my most authentic performances, I feel, are when it’s just me and my guitar, or me at the piano.” Embracing her true self as an artist in the video, Morris desires that listeners take away meaning behind the single’s introspective lyrics like she did, hoping the video “allows viewers to connect with the song on a level they might not have before.” With her rich vocals, personal storytelling, and passion as a singer-songwriter, the music video showcases her foundation as a folk artist, painting the picture of the human experience.
A Philadelphia native, Charlotte Morris recognized her passion for music early on. After taking violin lessons at the age of four, she was inspired to begin teaching herself several other instruments, like the guitar, piano, ukulele, and banjo, and she started to pursue songwriting seriously by the age of 12. Morris draws inspiration for her raw and emotional lyricism from female-centric artists such as Brandi Carlile, Sara Bareilles, Liz Longley, and The Chicks. The singer’s career highlights include the release of her debut EP, To New York, With Love (2018), joining the folk concert tour Lonesome Traveler, a fully acoustic tour that spanned fifteen U.S. cities in 2019, and her first full-length album, Songs For My Next Ex (2020). In 2021, she made the move to the roots hub of Nashville, where listeners saw the birth of her impactful second album Wild Child (2023), along with powerful singles like “Good Kind of Hurt,” both garnering her several accolades. Further solidifying her place as a rising star, Morris has already received notable recognition from outlets like No Depression, Music Connection, CMA, Holler, and The Big Takeover for her latest album, both sides. Having returned to her hometown of Philadelphia, she recently embarked on her both sides tour.
The music video for “both sides now” takes audiences on a reflective journey lyrically, sonically, and visually to present Charlotte Morris’s album’s purpose of unveiling stories of contradiction, whether it be joy and grief or anger and grace. Fulfilling her goals, the music video acts as a visual conclusion to what the album came to do: seeing how beautiful life is when you take a step back to see the whole picture through both the highs and lows. To hear more from Charlotte Morris and keep up with her musical journey, follow her @CharlotteMorrisMusic on Instagram and TikTok, and head over to her website CharlotteMorrisMusic.com.
