Westwood One inks a strategic partnership with American Public Media (APM) to increase sales and promotional opportunities for season two of “In the Dark,” a Peabody award-winning investigative podcast. In the Dark’s first season, which has driven nearly 12 million downloads to date, continues to receive downloads more than a year later at roughly 465,000 per month. Westwood One will provide broadcast radio show promotion and ad sales representation.
“We’re pleased to be working with Westwood One, and were highly attracted to the depth and breadth of their podcast network, the extent of their promotional reach, and their long-term digital vision,” said APM Senior VP/Chief Business Development Officer Tim Roesler. “We are committed to reaching new audiences, and we have confidence in Westwood One’s ability to introduce our work to even more people.”
“We are incredibly impressed with APM’s award-winning and high-quality investigative content, and have no doubt that this collaboration will be a huge success for both companies,” said Suzanne Grimes, EVP Corporate Marketing, Cumulus Media and President, Westwood One. “The Westwood One Podcast Network team cannot wait to expose In the Dark’s second season to new listeners and dedicated fans across our extensive broadcast radio, digital, on demand and social platforms.”
“In the Dark”‘s second season launches on May 1, with APM Reports journalists examining the case of a man who’s been tried for the same crime six times.