“After a recent off-air tweet, we took the opportunity to step back, listen to the important feedback from the community and our partners, the Padres, and reevaluate the path forward,” said Entercom San Diego Senior VP/Market Manager Bob Bolinger. “The station was always going to be largely about sports and we determined the right thing to do was to go 100% all-in. We look forward to building 97.3 THE FAN into San Diego’s best sports station, delivering the highest quality content and listening experience for the people of this great community.”Entercom rebrands KEGY-FM (97.3 The Machine)/San Diego as “97.3 The Fan,” with the slogan “San Diego’s only 24/7, all-sports FM station.” The new outlet will serve as the flagship station for the San Diego Padres and will broadcast all regular season games, expanded pre- and post-game shows and related programming throughout the week. The new format will launch on April 12 at 5am PT.
The new line-up will be headlined by Dan Sileo from 5-9am, Jim Rome from 9am-12pm and Doug Gottlieb from 12-3pm and market veteran Chris Ello with Tony Gwynn Jr. from 3-7pm. 97.3 The Fan will also be the new home to the NFL and the NCAA in San Diego, beginning with the 2018-19 season. This will include the NFL playoffs and Super Bowl and NCAA March Madness.