Former ENTERCOM Country KMLE/PHOENIX APD/MD/morning personality CHRIS MATTHEWS has been named PD/afternoons for iHEARTMEDIA Country KBEB (92.5 THE BULL)/SACRAMENTO, effective today (3/12). He succeeds BRYAN “B-DUB” WASHINGTON, who transferred to iHEART Country sister KWBL/DENVER last month.
“We were looking for a creative thinker to take ownership and grow the BULL brand,” said iHEARTMEDIA SVP/SACRAMENTO CURTISS JOHNSON. “Someone who is a PD and entertainer with deep roots in the Country community. CHRIS MATTHEWS is that guy. I have no doubt he will put 92.5 THE BULL front and center in the minds of SACRAMENTO Country fans.”
MATTHEWS, who left KMLE in JANUARY, commented, “I am thrilled to get to work with the amazing team at iHEARTMEDIA/SACRAMENTO. There is a two ton buckin’ BULL ready to dominate the SACRAMENTO airwaves, and I can’t wait to open the chute!”